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Communication 1110—Chap. 12 Quiz

6/22/15

       1.     The connotative meaning of a word is

a.       its dictionary definition.

b.       determined by the speaker.

c.       concrete and precise.

d.       what the word suggests or implies.*

e.       usually too technical for a general audience.

       2.     As your textbook explains, connotative meaning gives words their __________ power.

a.       logical

b.       definitional

c.       emotional*

d.       rhythmical

e.       ethical

       3.     Each of the following is discussed in your textbook as a basic criterion for the effective use of language in public speaking except

a.       Use language clearly.

b.       Use language vividly.

c.       Use language appropriately.

d.       Use language technically.*

e.       Use language accurately.

       4.     Which of the following is discussed in your textbook as a way to use language clearly?

a.       Use familiar words.

b.       Choose concrete words.

c.       Eliminate clutter.

d.       all of the above*

e.       a and b only

       5.     According to your textbook, __________ words refer to ideas or concepts rather than to tangible objects.

a.       vivid

b.       concrete

c.       denotative

d.       abstract*

e.       technical

       6.     Which of the following words is the most general and abstract?

a.       writing*

b.       novel

c.       Moby Dick

d.       book

e.       publication

       7.     Which of the following words is the most concrete and specific?

a.       Beethoven’s Ninth Symphony*

b.       symphony

c.       classical music

d.       entertainment

e.       music

       8.     Phrases such as “dry as a bone,” “clear as a bell,” “dark as night,” and “smart as a whip” should be avoided in speeches because they are

a.       abstract.

b.       clichés.*

c.       similes.

d.       connotative.

e.       figurative.

       9.      “In Italy, each meal is a journey, with fascinating destinations along the way” is an example of

a.       simile.

b.       metaphor.*

c.       repetition.

d.       antithesis.

e.       abstraction.

   10.     Your textbook recommends using repetition and parallelism to enhance the __________ of your speeches.

a.       rhythm*

b.       credibility

c.       emotional appeal

d.       appropriateness

e.       imagery